Real-Time Data Streaming: What It Does and Why It Matters

The modern world is defined by speed. Every action of every consumer creates data, and businesses must make sense of it quickly to take advantage of opportunities in real time. This is where real-time data streaming technology comes in. As the technology matures, businesses are finding tremendous value in being able to capture and act on insights for both better customer experiences and improved back-end operations. Confluent’s 2023 Data Streaming Report: Moving Up the Maturity Curve report found that the majority of organizations—76%—using data streaming are reaping 2x to 5x in rewards. With 73% citing increased product or service profitability, data streaming has a positive impact on the bottom line. Survey respondents also cited improved business responsiveness and faster operational decision-making.

See how data streaming works and why it matters.