"Confluent has strengthened AIS's real-time, event-driven foundation—boosting digital responsiveness, supporting modernization at scale, and preparing us for the next phase of innovation."
Mr. Arakin Rakchittapoke
Head of User Solutions, Advanced Info Service Public Company Limited (AIS)
The Opportunity
AIS saw an opportunity to modernize the flow of data across its digital ecosystem so teams could respond faster to customer needs, improve service agility, and support a growing range of digital experiences through myAIS and other channels.
As digital engagement continued to grow, AIS needed a more scalable and resilient way to connect systems across domains and make business events available in near real time enhancing customer journey, operational responsiveness, and innovative services.
The Challenge
Like many large enterprises, AIS operates across a broad application and data landscape that has evolved over time. Supporting seamless digital experiences across this environment required a more flexible approach than traditional point-to-point integration.
AIS wanted to strengthen an event-driven architectural foundation that could better support modernization, improve responsiveness across digital journeys, and create a stronger base for future innovation. This also needed to be done in a way that respected the importance of privacy, data governance, and service reliability in a telecom environment.
The Solution
AIS worked with Confluent to reinforce the real-time streaming layer at the core of its evolving digital architecture. Rather than treating streaming as a standalone infrastructure upgrade, AIS used it as an important enabler of broader transformation toward event-driven domain design and more adaptive digital services.
By using Confluent to support the flow of business events across systems, AIS has been able to strengthen the foundation for:
More responsive digital services
Reduced integration friction across domains
Modernization of legacy integration patterns
Future personalization, analytics, and AI-enabled use cases
Business Impact
With a stronger real-time foundation in place, AIS has been able to advance several important business priorities.
Improved digital experience: AIS is better positioned to support fast, responsive digital journeys across self-service experiences, helping customers complete everyday interactions more smoothly through digital channels.
Greater operational agility: By making business events available in real time, AIS has improved the ability of teams and systems to respond more quickly while reducing some of the friction associated with tightly coupled integrations.
A stronger platform for modernization: The event-driven approach provides AIS with a more flexible foundation for evolving applications and services over time, making it easier to support ongoing transformation across the digital ecosystem.
Readiness for future innovation: Real-time streaming also strengthens the architectural base for more contextual engagement, advanced analytics, and future AI-enabled experiences as AIS continues its broader digital evolution.
What’s Next
AIS sees real-time streaming as an important part of its broader transformation into a more adaptive digital service provider. As the company continues modernizing customer journeys, platforms, and supporting architecture, Confluent remains a key enabler in helping AIS connect domains more effectively and accelerate digital innovation.
